BTL & Trade marketing
POINTS OF
POINTS OF SALE
We organise marketing promotions to attract customers and create additional motivation for purchase through discounts, bonuses, gifts or new and exciting experiences.
“It’s better to try it once than to see or hear it a hundred times.”
Sampling is the perfect way to motivate first introductions.
Your clients will be able to assess the quality, form an attitude towards the product and make a purchasing decision.
It’s an effective way to gain customer loyalty.
We will gladly help you organise effective tastings.
The aim is to encourage potential customers to purchase your product and experience the taste benefits of your product.
At first glance, it may not seem complicated, but there are key and important points in the process that should not be missed:
- Choosing the right location at the point of sale.
- Site booking and agreeing on all the nuances.
- The selection of qualified personnel and their training.
- Proper organization and control of the workplace.
And remember, there is no such thing as a trifle.
We know that promo-staff is the image of the brand, so we carefully select candidates, monitor the availability of all necessary documents and learn how to communicate effectively with customers.
It’s the ideal tool for promoting new companies in the market, attracting attention and cementing a positive image for existing brands and fragrances, and for showcasing products at exhibitions and events.
It is not just a promotion, but a ceremony, every part of which must be aesthetically pleasing.
Therefore, attention to every detail is important here: the promotional staff, the printing, the uniform, the image, the speech.
All these nuances will accentuate the benefits of the brand and cement the desired associations.
The obvious advantage of leafletting is the maximum possible coverage of the target audience, present at a particular time in a particular place.
If you have an urgent launch and a tight deadline, this tool is perfect for you.
OUTSOURCING AND MANAGEMENT
In the current situation of fierce competition in retail, the only effective solution to maintain a position on the shelf and increase turnover is the hiring of field staff: sales assistants, managers, sales representatives, supervisors, promoters.
We have impressive experience in outsourcing sales staff and will be happy to help your business and provide professional sales staff.
Our specialists handle stock management, increase your brand’s shelf share, and analyse competitors’ promotional activities.
You save your budget, you get rid of problems with search, hiring and management of personnel.
We undertake professional education, training, motivation and supervision of employees, who will increase sales of your products.
It is the best solution to grow your business.
We help our customers make more profit with quality, well-organised merchandising using a system of hardware controls.
Our staff efficiently place, monitor and update product displays and accompanying advertising.
Our services include:
- Point-of-sale diagnostics and solutions for optimising BTL costs and increasing profitability per unit of shelf space.
- Merchandising (merchandisers, promoters, etc.).
- Maintaining additional merchandising.
- Placement and control of POS material.
- Internal audit of merchandising activities of the Customer (quality of work and effectiveness of used BTL staff).
- Centralized online reporting and analytics.
- Increase in off-the-shelf sales.
- Outsourcing and outstaffing.
There is a long chain of communication between your brand and people from the moment the product appears on the shop shelf until it is in the hands of the end consumer.
We develop comprehensive motivational projects and increase the loyalty to your product on the part of the retail staff: sales representatives, sales assistants, shop staff, merchandisers and purchasing managers.
These people are at the forefront of your business and their personal attitude towards the product and the brand has a direct impact on your sales success.
We offer effective incentive systems and help implement them using modern tools, creating portals and communities for end users and retailers, including their further management.
POS materials are materials for effective brand or product promotion at the point of sale to further increase attention and sales.
We develop creative solutions and stylish designs that emphasize your brand image, and implement high-quality production of promotional materials.
We perform:
- Production of promotional products (shelf talkers, posters, dispensers, price holders, flags, stoppers, wobblers, mobiles, etc.).
- Printed products.
- Prompt elaboration of layouts of any complexity, manufacturing of advertising and image products (calendars, corporate magazines, advertising catalogues and other advertising materials).
- Souvenirs.
- Development of creative design and production of souvenirs (corporate gifts, business souvenirs, etc.).
Most of our cases are protected by NDA and security policy.
