Analytics & Strategy
Fast and effective tool for the general analysis of the Digital environment and information background of your brand or company.
The report consists of a three-factor analysis: SMM, WWW, Brand audit.
It helps to understand:
- Your performance in the Digital environment and compare it with industry averages.
- What your clients, competitors and the media think and write about you.
- What are your traffic sources, where do your clients find you, how do they come to you, and why do some of them not reach you?
- Where your growth areas are and what you need to focus on.
Fee: 30 000 Roubles.
Your company + 1-3 of your closest competitors.
Marketing analysis tool.
We’ll help you look at the strengths and weaknesses of your digital marketing communications.
It is an in-depth and detailed cross-section of your company's online activity, benchmarked against several competitors or projects similar in terms of certain criteria.
It helps to understand:
- Your effectiveness in the Digital environment and compare it to industry averages.
- Where your competitors operate more effectively in the Digital space and where you outperform them.
- How your competitors get their customers.
- What your customers, competitors and the media think and write about you.
- What is your competitors’ reputation in the Digital space.
- What your and your competitors’ sources of traffic are.
- Where and how clients find you and how they come to you; why some clients don’t reach you.
- Where your growth areas in Digital are and where you need to focus your budgets and attention first to get the best resu.
This analysis includes, but is not limited to, the following aspects:
Brand audit – brand mentions, presence and citations; analysis of audiences interacting with the brand.
SMM – activity in corporate social networks, quality of content and its relevance to the target audience, frequency of publications, the coefficient of interaction with the audience.
WEB – SEO audit, analysis of traffic and its sources, detecting technical errors, semantics and key word analysis.
Fee: 150 000 Roubles
The product includes a VIP digital report and strategy of digital activities of the company/project/division for the calendar year.
Analysing you, your competitors and the world's most successful cases we will propose the best plan for effective action in the digital space and set out the next steps.
As part of the strategy you will get:
- Definition of focus objectives, target products.
- Definition of the core audience.
- Definition of the basic channels of communication and content relevant to the core of your audience.
- Suggestions for the visual design of the social media.
- Content plan.
- Media plan and promotion budget.
This plan will help you effectively plan your budgets, human resources, interact with contractors and achieve high results.
Fee: 250 000 Roubles
Includes packages: VIP digital report, digital strategy and full resource of digital marketing team for turnkey implementation of the strategy*.
If you do not want to get distracted by setting tasks, control, recruitment, interaction with contractors, we offer you a trained and highly effective team of digital marketers.
For a year the team will work on the implementation of your marketing strategy, taking care of all your brand's digital communications.
As part of the package you will get:
- Analytics.
- Strategy.
- A team of marketing experts to implement the strategy.
*The service includes design, social media and website maintenance, configuration and analytics of advertising campaigns, etc., but does not include advertising budgets.
Fee: 5 000 000 Roubles
